Secrets from a billion-dollar dealer: Sell the service, not the product

 

L Doggett

 

Leslie Doggett’s first job was working for his contractor father when he was 13, hauling rocks up four stories to plasterers who were building a stone exterior for a church in Alvin.

The native Houstonian said he learned the importance of a hard day’s work and the fruits of one’s labor.

“The work was extremely strenuous where you could hardly walk after a day, but the satisfaction of seeing what your labor was able to make was great,” Doggett said. “I’m grateful for the experience.”

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As Equipment Evolves to Take on Labor Challenges, Ortiz Applies Same
Business Foundations at Doggett Machinery

 

CEG Mike Ortiz

 

After 30 years in the heavy equipment business, Mike Ortiz has adapted to plenty of change, including what he forecasts as the next step - technology-rich machines that will ease the construction industry's labor problems.  But no matter how his product changed in the past or evolves in the future, Ortiz remains focused on the simple foundations of hard work and customer services.

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Texas' Economy Fuels Doggett Equipment

 

JD-Equipment

 

What do you get when you combine an energy fueled Texas economy with a series of aggressive acquisitions, good old-fashioned customer service and some unconventional diversification?  You get Doggett Equipment Services Group, part of Leslie Doggett Industries and one of the top five John Deere Construction Equipment dealers in the United States.

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