Secrets from a billion-dollar dealer: Sell the service, not the product

 

L Doggett

 

Leslie Doggett’s first job was working for his contractor father when he was 13, hauling rocks up four stories to plasterers who were building a stone exterior for a church in Alvin.

The native Houstonian said he learned the importance of a hard day’s work and the fruits of one’s labor.

“The work was extremely strenuous where you could hardly walk after a day, but the satisfaction of seeing what your labor was able to make was great,” Doggett said. “I’m grateful for the experience.”

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